Food Blog

Brand Positioning





Define your bullseye customer target and unique brand positioning

With the uncertainty of google traffic for food bloggers, it’s never been more important to know your customer, your unique positioning, and to engage and create loyalty with the people that are coming to your food blog!

"Working with Carrie was an absolute game-changer! I thought I knew my target audience pretty well, but having Carrie's expert eye on things made all the difference. She nailed down exactly who my customers are and showed me how to weave that into my content seamlessly. Our chats sparked so many blog and social media content ideas and Carrie blew me away with her implementation suggestions during our last call. Seriously, I can't recommend her enough. Thanks to her, I'm not just confident in my messaging—I'm crystal clear on it.”
Eloise Jennes
"Working with Carrie was an absolute dream! I went into it with a lot of ideas, but not knowing how to put it all together for my unique value proposition and how to communicate it to the reader. Carrie not only helped educate me on all things branding, but she was able to take all of my jumbled thoughts and create a clear brand position that I love and feel fully confident in.
Kara Myers
"I found Carrie serendipitously and she was just what my business and brand message needed! Through her approachable coaching, she helped me to zero in on my voice, reader, message and more and guided me on how to communicate and focus on this consistently. This has been so valuable! Plus, she is a lot of fun to work with!”
Michele Di Pietro


Knowing your food blog’s unique Brand Positioning reduces wasted time and cost

And allows you to INCREASE… engagement, subscribers, return users, loyal customers, and SALES!

Do you find yourself asking these questions?

“I’m so busy with daily blogging tasks, how can I step back to take a look at the big picture?”  

“It feels like there are thousands of food bloggers just like me, how do I stand out?”

“Can I still make money if my google traffic is declining?”

“Why can’t I grow my audience (email list, return visitors, social media, etc.)?”

You are not alone!

The answers are…you CAN get focused, you CAN STAND OUT, you CAN MAKE MONEY, and you CAN GROW YOUR AUDIENCE!

Let me help guide you to your customer.

It’s so easy to get caught up in SEO, keywords, and the I-just-need-more-traffic-hustle and forget that in that traffic are potential loyal customers.  We need to seek them out and engage them or them will just come and go.

With over 20 years of experience and expertise in managing Consumer Brands for large corporations, I have mastered the art of customer targeting, segmentation and developing a unique Brand Positioning and strategy to drive loyalty.

Now I want to help you do that too!

That’s why I created Food Blogger Brand House Model and Positioning Coaching

"I loved working with Carrie on my brand message. Her coaching helped me refine my brand position so that I can focus on my message. Her insight into how I can incorporate my message throughout my blog and in each post has been invaluable. "
Barbara Curry
"Carrie helped me to understand the importance of branding and strong consistent messaging across my blog and the new content that I create. Her outside perspective allowed me to see what sets my brand apart and why people would remember my blog and want to return. Her branding guide provides a visual construct for brand development and allowed me to visualize the overall structure of my site. I highly recommend Carrie’s service to every blogger who is ready to niche down and provide strong messaging to their audience."

EVERY successful consumer brand first develops a BRAND POSITION

Your Blog is a BRAND.

Brand Positioning and the Brand House Model will define your messaging, content focus, and so much more. 

If you are interested in learning more, I have a Click here to sign up for a Free 15-Minute Call!

Of course, you can also email me directly to talk about this!