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Food Blog

Brand Positioning

 

 

 

 

With the uncertainty of google traffic for food bloggers, defining your Brand Positioning is more critical than ever to drive engagement, trial, loyalty…and Sales!

"Working with Carrie was an absolute dream! I went into it with a lot of ideas, but not knowing how to put it all together for my unique value proposition and how to communicate it to the reader. Carrie not only helped educate me on all things branding, but she was able to take all of my jumbled thoughts and create a clear brand position that I love and feel fully confident in.”
Kara Myers
Sweetlysplendid.com
"I found Carrie serendipitously and she was just what my business and brand message needed! Through her approachable coaching, she helped me to zero in on my voice, reader, message and more and guided me on how to communicate and focus on this consistently. This has been so valuable! Plus, she is a lot of fun to work with!”
Michele Di Pietro
MangiawithMichele.com


Brand Positioning WILL help to

Reduce Time, Cost, Churn

And INCREASE…

Subscribers

Returning User Traffic

Ad revenue

Pageviews

Product Sales

Do you find yourself asking these questions?

“I’m so far down in the weeds of daily blogging, that I cannot step back to take a look at the big picture?”

Or how about…

“What do I do now that google traffic is declining??”

Or lastly…

“Why can’t I grow my audience (email list, return visitors, social media, etc.)?”

 

I get it!

Food Blogging is detailed business

 

As entrepreneurs, we try to figure everything out.

As food bloggers, we have a boat load of things to figure out!

We don’t usually make much money at first, so we try to do everything ourselves.

I get it! I did (and still do) this too.

But, I was able to pull back, out of the weeds, long enough to look at the big picture.

With over 20 years of experience and expertise in managing Consumer Brands for large corporations,  I could develop, refine, and articulate my Brand Positioning and Strategy.

Now I want to help you do that too!

That’s why I created Food Blogger Brand House Model and Positioning Coaching

"I loved working with Carrie on my brand message. Her coaching helped me refine my brand position so that I can focus on my message. Her insight into how I can incorporate my message throughout my blog and in each post has been invaluable. "
Barbara Curry
ButterandBaggage.com
"Carrie helped me to understand the importance of branding and strong consistent messaging across my blog and the new content that I create. Her outside perspective allowed me to see what sets my brand apart and why people would remember my blog and want to return. Her branding guide provides a visual construct for brand development and allowed me to visualize the overall structure of my site. I highly recommend Carrie’s service to every blogger who is ready to niche down and provide strong messaging to their audience."
Monica
TheHiddenVeggies.com

EVERY successful consumer brand first develops a BRAND POSITION

Your Blog is a BRAND.

Brand Positioning and the Brand House Model will define your messaging, content focus, and so much more. 

If you are interested in learning more, I have a Click here to sign up for a Free 15-Minute Call!

Of course, you can also email me directly to talk about this!